Adobe InDesign CS3 Bible

Typically, you'll want to directly export your InDesign files to PDF format rather than create a PostScript file and translate to PDF using the separate Adobe Acrobat Distiller product. First, I'll show how to export, then I'll explain how to print to PDF on those occasions when that's the better option.

Exporting PDF files

An easy way to create a PDF file from InDesign is to export it by choosing File ‚ Export, or pressing z +E or Ctrl+E. You'll get the Export dialog box, which like any standard Save dialog box lets you name the file and determine what disk and folder the file is to be saved in. The key control in the Export dialog box is the Formats pop-up menu, where you choose the format (in this case, Adobe PDF).

After you've selected Adobe PDF in the Export dialog box's Formats pop-up menu, and given the file a name and location, click the Save button to get the Export PDF dialog box, shown in Figure 32-1. The dialog box has six panes, with General being the one displayed when you open the dialog box. There are several options that are accessible from all six panes:

• The Preset pop-up menu lets you select from both predefined sets of PDF-export settings (similar to the printer presets covered in Chapter 31), as well as any presets you may have created.

• The Save Preset button lets you save any settings made in the Export PDF dialog box as a new preset. (You can also define new PDF presets by choosing File ‚ PDF Export Presets.)

• The Cancel button cancels PDF export.

• The Export button creates the PDF file based on the settings chosen in the various panes.

  Note ‚

  InDesign does not import Acrobat Distiller job option files (called Adobe PDF settings in Acrobat Distiller 6), which are essentially the same as PDF export presets. If you're used to creating PDF files using Acrobat Distiller (covered later in this chapter), you'll either want to stick with that approach or create InDesign presets that match your Distiller job options.

Figure 32-1: The Export PDF dialog box's General pane.

The General pane

Use the General pane to determine what is exported. The pane has three sections: Pages, Options, and Include.

In the Pages section, you can set the following options:

• The Pages radio buttons let you choose to print all pages or a range, in which case you enter a range in the Range field. When specifying a range of pages, you can enter nonconsecutive ranges, such as 1-4, 7, 10-13, 15, 18, 20 .

  Tip ‚

  If you want to print from a specific page to the end of the document, just enter the hyphen after the initial page number, such as 4- . InDesign will figure out what the last page is. Similarly, to start from the first page to a specified page, just start with the hyphen as in -11 .

  New Feature ‚

  InDesign CS now lets you enter absolute page numbers in the Range field. For example, entering +6-+12 would print the document's sixth through twelfth pages, no matter what their page numbers are.

• The Spreads option, if checked, prints facing pages on the same sheet of paper ‚ this is handy when showing clients comps , but make sure you have a printer that can handle that large paper size .

  Tip ‚

  You may not want to use the Spreads option when outputting a PDF file for eventual printing on an imagesetter if you have bleeds, because there will be no bleed between the spreads. If you use traditional perfect-binding (square spines) or saddle -stitching (stapled spines) printing methods in which facing pages are not printed contiguously, do not use this option.

In the Options section, you can set the following options:

• Use the Compatibility pop-up menu to choose the PDF version you want to export the file as. Your options are Acrobat 4 (PDF 1.3), Acrobat 5 (PDF 1.4), and Acrobat 6 (PDF 1.5). Choosing Acrobat 4 (PDF1.3) is the best option for documents to be distributed on CD or via the Web, because it ensures the broadest number of people will be able to view the file. Choose a later version only if you're certain your intended recipients use that version of Acrobat or Acrobat Reader. For example, if your company has standardized on Acrobat 5 and the document will be used only internally, it's fine to pick the Acrobat 5 (PDF 1.4) option. Likewise, if you're sending the PDF file to a service bureau , use the version of Acrobat they have, since later version of Acrobat support more features, especially for commercial printing.

• For prepress workflow, you might choose the PDF/X-1a or PDF/X-3 options in the Standard pop-up menu. PDF/X is a standard version of the PDF format, sanctioned by the International Standards Organization (ISO), meant to ensure consistent reproduction across a range of equipment. Irrelevant for on-screen viewing, PDF/X should be used if your service bureau is using compatible equipment. Otherwise, leave this pop-up menu at the default setting of None.

  New Feature ‚

  PDF/X support and Acrobat 6 (PDF 1.5) format support are new to InDesign CS. Also new are support for layers (in Acrobat 6 format only), for JPEG 2000 compression (also just in Acrobat 6 format), and for OPI 1.3 comments, which are now preserved during export.

• Check the Embed Page Thumbnails option if you're creating a PDF file to be viewed on-screen ‚ these thumbnails will help people using the Acrobat Reader program navigate your document more easily. But if the PDF files are being sent to a service bureau or commercial printer for printing, there's no need to generate the thumbnails.

• Always check the Optimize for Fast Web View option ‚ this minimizes the file size without compromising the output.

• If you want to see the results of the PDF export as soon as the export is complete, check the View PDF after Exporting option. Typically, you should not select this option, since you likely will have other things you want to do before launching Acrobat Reader (or the full Acrobat program, if you own it) to proof your files.

• If you select Acrobat 6 (PDF 1.5) in the Compatibility pop-up menu, you can check the Create Acrobat Layers option, which outputs any InDesign layers to separate layers in Acrobat. (Acrobat 6 is the first version of Acrobat to support layers.) If you choose a different Compatibility option, Create Acrobat Layers is grayed out.

In the Include section, you can set the following options:

• Bookmarks, which takes InDesign table-of-contents (TOC) information and preserves them as bookmarks in the exported PDF file.

• Hyperlinks, which preserves any hyperlinks added in InDesign. Otherwise, the hyperlinks are converted to standard text.

• Non-Printing Objects, which includes any objects marked as Nonprinting via the Attributes pane (Window ‚ Attributes).

• Visible Guides and Baseline Grids, which includes the on-screen guides and grids in the output version ‚ an option you'd use only when creating PDF files meant to be used as designer examples, not for readers or for prepress.

• eBook Tags, which helps eBook viewers distinguish different document components readily. InDesign creates the tags automatically during export.

• Interactive Elements, which preserves interactive objects such as buttons rather than convert them to static graphics.

• Multimedia, which lets you control how embedded sound and video are handled. This option is available only if you choose Acrobat 6 (PDF 1.5) in the Compatibility pop-up menu. The options are Use Object Settings, Link All, or Embed All. In InDesign, you can embed a sound or movie file, or link to one. This option lets you override the individual settings and make all such objects embedded or linked.

  Cross-Reference ‚

  Chapter 33 covers interactive documents and eBooks, including the use of buttons and multimedia elements.

The Compression pane

All the options in this pane, as shown in Figure 32-2, compress your document's graphics. For documents you're intending to print professionally, make sure that for all three image types, No Sampling Change is selected and that Compression is set to None. You don't want to do anything that affects the resolution or quality of your bitmap images if you're outputting to a high-resolution device.

Figure 32-2: The Export PDF dialog box's Compression pane.

But it's fine to check the Crop Image Date to Frames option, since this discards portions of pictures not visible on-screen, reducing file size and reducing processing time during output ( imagesetters and other devices usually have to process the entire image, even if only part of it is actually printed).

It's also fine to check the Compress Text and Line Art option. It compresses vector graphics (both imported and those created in InDesign) as well as text, but does so without affecting output quality.

The compression settings are more appropriate for documents meant to be viewed online, as the sidebar "Settings for on-screen usage" explains later in this chapter. You usually leave the image downsampling at 150 pixels per inch (ppi) for color and gray-scale images, and at 300 ppi for black-and-white images. Even though a computer monitor's resolution is 72 ppi, you want enough resolution so when a reader zooms in that the images are still clear. A good rule of thumb for documents to be printed is that the downsampling or subsampling ppi for color and gray-scale images should be at least double the printer's lpi.

For the Image Quality setting for images, Medium quality is fine for on-screen documents, but not for documents you intend to let readers print or that will be output at a service bureau. A rule of thumb is to choose High if the documents will be printed on an ink-jet or laser printer, and Maximum if they will be printed at an imagesetter or other high-end output device.

Note that JPEG compression is lossy, meaning it discards data to save space. That's why its Image Quality settings are characterized with subjective terms like Low, Medium, and High. Zip compression is lossless, so no image detail data is discarded. Instead, you limit the color depth by choosing between 4-bit (16 colors) and 8-bit (256 colors).

The Tile Size check box and field determine the size of the tiles for progressive display. For large images, this option will show subsequent pieces, or tiles, of the image, until the full image has been displayed, so the reader has a visual indication that the page is in fact loading. This option is only available when Compatibility is set to Acrobat 6 (format version 1.5) and Compression is set to JPEG2000. You can change the size of the tile from the default of 256 pixels.

The act of choosing a compression method for the color, grayscale, and monochrome images in a PDF is simple ‚ you just pick something from a menu in the Compression pane of the Export PDF dialog box. The challenge is in knowing what to pick. Take a look at the type of images the compression methods work best for, and then choose the one that represents the bulk of the images in your layout.

• Zip compression is appropriate for black-and-white or color images with repeating patterns (usually screenshots or simple images created in paint programs).

• JPEG compression works well for continuous-tone photographs in gray-scale or color. JPEG results in smaller files than Zip compression, because it throws out some image data, possibly reducing image accuracy.

• Use CCITT compression for black-and-white images or 1-bit images. Group 4 works well for most monochrome images, while Group 3 is good for PDFs that will be faxed electronically .

Downsampling and subsampling accomplish similar goals, but use different mathematic techniques to do so. When you reduce the dpi, you're essentially throwing away image data to make it smaller ‚ for example, replacing a 100-by-100-pixel image with a 25-by-25-pixel version reduces the file size to ¹ / ₁₆ . Downsampling averages adjacent pixels' colors and replaces the cluster of adjacent pixels with one averaged pixel as it reduces the image size. (There are two methods for downsampling: bicubic and average. Bicubic usually, but not always, results in a truer image. Average downsampling tends to work better in nonphotographic images, with less-minute detail.) Subsampling does no averaging; it simply throws away pixels in between the ones it retains. Downsampling looks better for photographic images with lots of detail and color; subsampling looks better for images with clear color differences and few intricate details.

For prepress purposes, the resolution should be one and a half to two times the line screen ruling used to print the file. For on-screen purposes, keep in mind that higher resolutions are better when users need to increase the view scale in the PDF (for example, if they need to see detail in a map). In the Acrobat support section of www.adobe.com , you can find more details about specific image resolutions that work well with printer resolutions.

Marks and Bleeds pane

Use this pane, shown in Figure 32-3, to set the page bleed and printer's marks.

Figure 32-3: The Export PDF dialog box's Marks and Bleeds pane.

You typically set printer's marks only for files meant to be output on an imagesetter or other prepress device. Typically, you should select All Page Marks. Your Offset amount should be the same as or more than the bleed amount ‚ if your Offset is less than the bleed, it's possible the marks could appear in your page's margins.

If you have elements bleeding off the page, you'll want a Bleed setting of at least 0p9 (0.125 inch) ‚ that builds in enough forgiveness so that, when the pages are folded and trimmed , any elements that bleed off the page will, in fact, do so even if there's a slip in the page alignment.

If you specified a slug area (which specifies space for the printing of printer's marks) in the New Document (File ‚ New ‚ Document, or z +N or Ctrl+N) or Document Setup (File ‚ Document Setup, or Option+ z +P or Ctrl+Alt+P) dialog boxes, check Include Slug Area to reserve that space in your PDF file.

Likewise, if you specified bleed settings in the New Document or Document Setup dialog boxes, you can have InDesign use those settings by checking the Use Document Bleed Settings option.

The Advanced pane

Use the Advanced pane, shown in Figure 32-4, to manage color calibration, font embedding, Open Prepress Interface (OPI) image substitution, and transparency flattening.

Figure 32-4: The Export PDF dialog box's Advanced pane.

The Color and PDF/X sections are where you control color calibration, as follows :

• The Color pop-up menu lets you choose from Leave Unchanged, which keeps the colors in whatever model they were defined in; RGB, which converts them all to RGB (use this for online documents), and CMYK, which converts them all to CMYK (use this if you're using no spot colors and you're creating color negatives ).

• Check the Include ICC Profiles option if your output device includes a color calibration feature that uses such profiles.

• Check the Simulate Overprint option if you're exporting to Acrobat 4 (PDF 1.3) format and have objects overprinting each other (via the Attributes pane). This option is grayed out if you're exporting to Acrobat 5 or 6 format, because these formats support actual overprinting.

• Click the Ink Manager button to change which color plates print, adjust ink density, and alter trapping sequence.

• If you're exporting to a PDF/X format, you can apply a rendering intent to the document using the Output Intent Profile pop-up menu in the PDF/X section. The PDF/X format uses PostScript color reference dictionary (CRD) files for managing rendering intent rather than the more common ICC profiles.

  Cross-Reference ‚

  See Chapter 29 for more on color calibration, rendering intent, and color trapping settings. See Chapter 31 for more on working with color plates, the Ink Manager, and ink density.

The Fonts section lets you control which fonts are included in the PDF file. Including fonts increases the file size but ensures that the document will display or print correctly, no matter if the recipient has the same fonts the document uses. The Subset Fonts When Percent of Characters Used Is Less Than field tells InDesign how to embed fonts in the exported PDF file. The default value of 100% tells it to include the entire font for each typeface used. This is the best option because it ensures that if your service bureau needs to edit the file later, the file will include all font information. If you choose a lower value and the service bureau changes some text, there's a chance that some characters used in the editing won't be in the file.

The value is a threshold, telling InDesign that if the file uses less than that percentage of the font's characters, to embed just the characters used; or, if the file uses more than that percentage, to embed them all. If your document uses many fonts but just a few characters in each, you might want to pick a value like 35%, since chances are less that you have typos in such documents (they tend to be ads and posters that are heavily proofed beforehand).

You can use a lower threshold for documents intended to be viewed solely on-screen, since you don't expect readers to edit the files. In fact, you may lock the file to prevent such modification.

In the OPI section, use the three options in the Omit section to strip out EPS, PDF, and/or bitmap images ‚ you would use this only if you had high-resolution or color-corrected versions of these files at a service bureau and wanted them to substitute those files for the lower-resolution placeholder files you used during layout.

In the Transparency Flattener section, you can select a transparency preset, as well as override any transparency settings applied to individual spreads. Transparency flattening reduces the complexity of documents that have lots of transparent and semitransparent objects overlapping each other, which can dramatically increase output time and even prevent printing.

Security pane

The Security pane, shown in Figure 32-5, has no relevance to documents intended to be output at a service bureau or commercial printer, so make sure the Require a Password to Open the Document and Use a Password to Restrict Printing, Editing, and Other Tasks options are unchecked.

Figure 32-5: The Export PDF dialog box's Security pane.

These settings are useful if you're publishing the document electronically, since they control who can access the document and what they can do with the document once open. Here's how they work:

• The encryption level is adjustable only by choosing a preset in the Preset pop-up menu. All presets but the [eBook] and [Acrobat 6 Layered] presets use Low (40-Bit RC4) encryption, which is compatible with Acrobat 3 (PDF 1.2) format and later. [eBook] and [Acrobat 6 Layered] use High (12-Bit RC4] encryption, which is compatible with Acrobat 5 (PDF 1.4) and later. If you want to use 128-bit encryption for a custom export, choose [eBook] or [Acrobat 6 Layered], then make other changes in the PDF Export dialog box.

  New Feature ‚

  Support for 128-bit encryption is new to InDesign CS

• You can require a password to open the exported PDF file by checking the option in the Document Open Password section and providing a password in the associated text field. If no password is entered here, you'll be forced to enter one via a dialog box that pops up later. To access protected content, recipients must use the Security pane in Acrobat (File ‚ Document Settings).

• You can restrict recipients' actions by checking the option in the Permissions section, then specifying permissible actions using the Printing Allowed and Changes Allowed pop-up menus , as well as with the check boxes that follow (the number of check boxes displayed varies based on the preset chosen). You can also require a password to allow editing of the file in another application. Your management options include the following:

  • For Printing Allowed, you can select None, Low-Resolution (150 dpi), and High Resolution.

  • For Changes Allowed, you can select None; Inserting, Deleting and Rotating Pages; Filling in Form Fields and Signing; Commenting, Filling in Forms Fields, and Signing; and Any Except Extract Pages. ( Signing means using digital signatures to verify sender and recipient identities.)

  • If it's okay for recipients to use the ODF file's objects, check the Enable Copying of Text, Images, and Other Content option.

  • If you want the file to be accessible to visually impaired recipients that read text aloud , check the Enable Text Access of Screen Reader Devices for the Visually Impaired option.

  • For documents with metadata ‚ authoring information associated with XML documents and Web pages ‚ you can make that metadata visible to Web-based search engines and similar applications by checking the Enable Plaintext Metadata option.

Using the Summary pane

The final Export PDF dialog box pane is the Summary pane, shown in Figure 32-6. It simply lists your settings all in one place for easy review. The only option ‚ Save Summary ‚ saves the settings to a file so you can include it with your files when delivering them to a service bureau, or for distribution to other staff members so they know the preferred settings.

Figure 32-6: The Export PDF dialog box's Summary pane.

If your output is destined for use on a monitor ‚ such as via CD, on the Web, or in a corporate intranet, the settings you choose will differ from the print-oriented ones described in the "Exporting PDF files" section. Here's what you need to do:

• In the PDF Options pane, change the Color pop-up menu to RGB, change the Images pop-up menu to Low Resolution, and check Generate Thumbnails. This will optimize the color and file size for on-screen display.

• In the Compression pane, choose Downsample to or Subsample to in all three image types' sections. The DPI value should be either 72 (if you intend people just to view the images on screen) or 300 or 600 (if you expect people to print the documents to a local ink-jet or laser printer ‚ pick the dpi value that best matches most users' printers' capabilities). For the Compression pop-up menus, choose Automatic for the color and gray-scale bitmaps, and CCITT Group 3 (the standard method for fax compression) for black-and-white bitmaps. Set Quality to Maximum for color and gray-scale bitmaps. Finally, check Compress Text and Line Art.

• In the Pages and Page Marks pane, make sure no printer's marks are checked. Check Reader's Spreads if your facing pages are designed as one visual unit.

• In the Security pane, check User Security features and the options for which you want to add security. Use the Printing and Copying Text and Graphics options to prevent readers from copying and pasting your content, or to prevent printing ‚ this is particularly aimed at Web-based readers or publicly distributed documents. The Changing the Document and Adding or Changing Notes and Form Fields options are meant for internally distributed documents, where you don't want a recipient who has the Acrobat program to modify the PDF file and then pass it on to someone else who might not realize it was altered . Similarly, you typically would use the passwords only for documents distributed internally, where you don't want all employees to have access to all documents. For Web-based documents, the presumption is that a page and its content are meant for public consumption unless the whole page has a password required, so these settings are usually irrelevant.

Printing to PDF format

Sometimes, you may want to create a PDF file when printing, such as to save printer-specific options in the file. Note that, using this method, you'll need the $449 Adobe Acrobat Professional software to create a PDF file for prepress output, or the $299 Acrobat Standard for documents meant for display on-screen and printing on ink-jet, laser, and other medium-resolution printers. Both include the Acrobat Distiller program that creates PDF files. (The free Acrobat Reader is only for viewing PDF files.)

Set up your Print dialog box settings as described in Chapter 31. But don't click the Print button. Instead, follow these steps:

1. Whether you use a Macintosh or a Windows PC, open the Acrobat Distiller program.

   For Acrobat Distiller 4 and 5, choose Settings ‚ Job Options to set the output options. For Acrobat Distiller 6, choose a setting from the Default Settings pop-up menu in the Acrobat Distiller dialog box. Then go back to the InDesign Print dialog box.

2. On the Mac, click the Printer button, choose the Output Options menu item from the pop-up menu in the resulting dialog box, then check the Save as File Option, choose the file format (PDF) from the Format pop-up menu, and click Save. You'll get the Save to File dialog box, where you choose the filename and location, then click the Save button to save the file. In Windows, select Acrobat Distiller from the Printer pop-up menu. Then click the Print button. In a few seconds, a new window will open up asking for a filename and file location. After choosing those, click the Save button.

   Note ‚

   You can also create PDF files by exporting to an EPS or PostScript file, then using the Acrobat Distiller program to convert the file to PDF format. There's no need to do this if you have InDesign unless you happen to have EPS or PostScript files you've previously generated that you'd rather convert to PDF via Distiller than find the InDesign originals and export PDFs from InDesign. You can, of course, use Distiller to create PDFs from any PostScript or EPS file, no matter what program created it.