Full Frontal PR[c] Getting People Talking About You, Your Business, or Your Product
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E
eCandy, 86–87
Eisnor Interactive, 11
Elements of Style (Strunk & White), 191
answering, 122
benefits and disadvantages of, 189–190
etiquette, 190–194
pitching by, 104–105
embargoes, 51–52
Empire NY, 113
ENewsRelease, 215
eNVOLV Solutions, 204–205
E! Online, 13
E Releases, 214–215
Esquire, 80
ethical issues, 29–31, 120
E*TRADE, 61–62, 79
events, 52–55
evergreen story, 181
eWeek, 56, 165
exclusives, 55–58, 180–184
ExpertPR, 15
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