Full Frontal PR[c] Getting People Talking About You, Your Business, or Your Product

G

Gear, 80

Gerstman, Eric, 204

Gibson, Charles, 107

gifts, 116

Glengarry Glen Ross, 102–103

Goldstein, Seth, 132–133

Good Morning America, 24, 107, 180

Google.com, 5–6, 158, 195

gossip, importance of, 10, 12

gossip columnists

list of, 12–13

use of, 10, 12

GQ, 80

Grant, Hugh, 7–8

Gross, Bill, 167

Grove, Lloyd, 13

Guardian, 177

Guber, Peter, 138–139

guerrilla marketing, 10–14

Guida, Tony, 132

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