The Unusually Useful Web Book

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backend code

    improving site speed 

background color 

background images 

background music 

    avoiding 

balancing

    goals for web sites  2nd 

    navigation types 

banding images 

bandwidth

    effect on web site reliability  2nd 

    increasing 

banner ads  2nd 

    standard sizes 

behavior of users

    understanding  2nd  3rd  4th  5th 

Berliant, Adam

    bio of 

    cluttered pages 

    continous improvement of web sites 

    importance of quantitative research 

    improving click rate  2nd  3rd  4th 

    planning web sites 

    promoting web sites 

    usability testing 

Bickner, Carrie

    bio of 

    reasons for using web standards  2nd 

    unrealistic scope of web projects 

big-ticket items

    selling 

Billings, Hilary

    bio of 

    continous improvement of web sites 

    designing for speed 

    email promotion strategies 

    importance of target audience 

    importance of web conventions 

    product sales (revenue model) 

    web conventions 

bite-size content

    email promotion strategies 

bits 

BlackPlanet traffic analysis example  2nd 

blind users

    accessibility of web sites  2nd 

blogs

    date-based site organization 

blue-sky list

    writing  2nd 

blueprints  [See Product plans]

Bowman, Doug

    bio of 

    cluttered pages 

    designing web sites 

    hierarchy of web site and visual design 

    importance of hierarchy  2nd 

    selecting colors 

    site structure and visual design 

    usability testing  2nd 

    web conventions 

Boyce, Rick

    advertising revenue model 

    bio of 

    clickthrough (online advertising) 

    online advertising 

brainstorming sessions

    project management  2nd  3rd  4th 

    writing blue-sky list  2nd 

brand colors 

brand recognition

    and visual design 

    selecting colors 

breadcrumbs

    for navigation 

Brockenbrough, Martha

    avoiding pull-down menus 

    bio of 

    clarity of section labels  2nd 

    clarity of section names 

    collaboration 

    goals for web sites 

    improving click rate  2nd  3rd  4th  5th 

    languages for team communication 

    project management 

    reasons for needing web site 

    setting schedules  2nd 

    strengths of web medium 

    usability testing 

broken web sites

    fixing  2nd 

browing patterns 

browser cache

    designing for speed  2nd 

browsers

    effect on compatibility 

    effect on web design 

budget

    including in product plans 

budget constraints

    prioritizing web site features 

budgets

    project management 

buggy code

    effect on web site reliability 

building applications

    versus buying  2nd 

building web sites 

    adding applications

        avoiding problems 

        building versus buying  2nd 

        communicating with engineers  2nd  3rd 

        development cycle  2nd  3rd  4th  5th  6th  7th  8th  9th  10th  11th 

        documentation  2nd  3rd  4th  5th  6th  7th  8th 

        evaluating applications 

        selecting applications  2nd  3rd 

        team for 

    audio preparation

        avoiding background music 

        file formats 

        list of uses for audio  2nd 

        steps for  2nd  3rd  4th  5th  6th 

    criteria for assessing quality 

    dynamic web pages  2nd 

    file preparation

        compression  2nd  3rd 

        memory (storage space)  2nd  3rd 

    for accessibility  2nd  3rd  4th  5th 

        tips for 

    for compatibility  2nd  3rd  4th  5th 

        action section 

        statistics on industry usage 

    for longevity  2nd  3rd 

        web standards  2nd  3rd  4th  5th  6th  7th 

    for reliability  2nd 

        fixing broken sites  2nd 

    for speed  2nd  3rd  4th  5th  6th  7th  8th 

        action section 

        design, effect on 

        editing files for  2nd 

        engineering, effect on 

        infrastructure, effect on 

        list of steps  2nd  3rd 

        production, effect on 

        reasons for slowness  2nd 

    HTML  2nd 

        creating HTML documents  2nd  3rd  4th  5th  6th  7th 

    image preparation

        file formats 

        steps for  2nd 

        types of images  2nd 

    servers

        types of 

    video preparation

        file formats 

        lists of uses for video 

        steps for  2nd  3rd 

    web pages

        linking between  2nd 

        naming  2nd 

        organizing  2nd 

        servers for 

        transferring via FTP  2nd 

burn-out

    avoiding 

business development managers

    role of 

business goals

    balancing with user goals  2nd 

business needs

    determining importance of web site features 

    importance of 

business plans  [See Product plans]

business web sites  [See Company web sites]

button ads 

    standard sizes 

buying

    email address lists 

buying applications

    versus building  2nd 

bytes 

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