The Unusually Useful Web Book

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identifying

    competitors  2nd  3rd 

        action section 

image maps

    for navigation 

    improving search rank 

image rollovers 

imagemaps 

images

    compression

        designing for speed 

    front door design 

    of text  2nd 

        versus text (designing for speed)  2nd 

    preparing for web sites

        compression 

        file formats 

        steps for  2nd 

        types of images  2nd 

    repeating

        designing for speed  2nd 

importance of features

    prioritizing  2nd 

imported stylesheets 

improvement of web sites

    importance of  2nd  3rd 

improving

    site speed

        importance of 

    web site reliability 

improving search rank  2nd 

    action section  2nd 

    directory listings  2nd  3rd 

    example of top-ranked site 

    search engine listings  2nd  3rd  4th  5th  6th  7th 

improving site design

    retaining visitors 

increasing

    bandwidth and server capacity 

    traffic  2nd  3rd 

        action section 

        attracting visitors  2nd  3rd  4th 

        encouraging repeat visitors  2nd  3rd 

        retaining visitors  2nd  3rd  4th 

information architects

    role of 

information architecture  2nd 

    action section 

    category-based organization 

        creating categories 

    corporate department-based organization  2nd 

    creative process 

    date-based organization 

    documentation of  2nd  3rd  4th 

    goals for 

    labeling  [See Section names]

    language-based organization 

    multiple organizational structures  2nd  3rd 

    org chart as  2nd 

    steps for creating  2nd  3rd 

    task-based organization 

    user-based organization 

infrastructure

    effect of site speed on 

inline images 

integrating

    keywords into site for improving search rank  2nd 

interaction designers

    role of 

Internet strategy  [See Planning web sites]

interstitials  2nd 

interviews

    setting goals for company web sites 

introductory pages  [See Splash pages]

IP addresses

    explanation of 

IT leads  [See Technical leads]

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