The Unusually Useful Web Book
| [SYMBOL] [A] [B] [C] [D] [E] [F] [G] [H] [I] [J] [K] [L] [M] [N] [O] [P] [Q] [R] [S] [T] [U] [V] [W] [X] [Y] [Z] pacing of web site information effect of web site speed on page schematics information architecture documentation page size reducing page-layout software page-top nav bar for navigation pageviews versus hits paid links 2nd sources of traffic paper prototypes (usability testing) patterns traffic analysis patterns in traffic analysis 2nd seasonal patterns 2nd 3rd pay-as-you-go services matchmaking (revenue model) payment methods online advertising payment options 2nd performance for advertising revenue persistent navigation [See Global navigation] personality conflicts [See Corporate politics] personas (user research tool) creating 2nd action section photo editors role of PHP 2nd 3rd 4th 5th physical space navigation as picture size editing video placement of elements usability testing visual design tips placement of page elements designing web sites planning for compatibility 2nd planning web sites advantages of web sites balancing goals for 2nd competitive analysis 2nd evaluating competitors 2nd 3rd identifying competitors 2nd 3rd 4th defining feature set action section core features prioritizing features 2nd 3rd 4th writing blue-sky list 2nd domain names action section frequently asked questions registering names and trademarks 2nd selecting suffixes types of names 2nd 3rd examples of goals goals action section importance of mission statements 2nd product plans 2nd 3rd 4th action section assumptions section budget section competition section feature set section marketing section mission statement and goals section name section revenue model section schedule section target audience section team members section traffic patterns section reasons for needing web site revenue models 2nd action section advertising 2nd 3rd generating leads matchmaking 2nd 3rd payment options 2nd product sales 2nd 3rd selecting 2nd 3rd 4th subscription fees 2nd 3rd simplicity, importance of stating goals for 2nd company sites 2nd strengths of web medium 2nd usability versus entertainment 2nd users avoiding assumptions about determining needs of 2nd 3rd 4th estimating audience size 2nd importance of 2nd importance of web site to predicting wants of 2nd 3rd profiling 2nd 3rd 4th 5th 6th researching 2nd 3rd 4th 5th 6th 7th segmenting understanding behavior of 2nd 3rd 4th 5th visualizing 2nd 3rd 4th 5th what to avoid on web site 2nd plans [See planning web sites, product plans] platform effect on web design platforms cross-platform testing improving site speed effect on compatibility plug-ins effect on compatibility effect on web design Flash 2nd 3rd 4th PNG image format political nature of defining web site's feature set politics [See Corporate politics]2nd [See Corporate politics] poorly defined product problems with pop-up ads standard sizes pop-up windows 2nd for audio files for video files portals online advertising Powazek, Derek bio of like begets like feedback mood of web site and visual design testing web sites tips for designing web sites predicting user wants 2nd 3rd preference rating (user research tool) preference ratings (user research tool) predicting user wants preparing audio for web sites avoiding background music compression file formats list of uses for audio 2nd steps for 2nd 3rd 4th 5th 6th files for web sites compression 2nd 3rd memory (storage space) 2nd 3rd images for web sites compression file formats steps for 2nd types of images 2nd video for web sites compression file formats list of uses for video steps for 2nd 3rd price for advertising revenue print colors matching with screen colors 2nd prioritizing elements improving site speed steps for creating information architecture prioritizing options and visual design visual design tips prioritizing web site features 2nd 3rd chart for process for problem definition (application development cycle) 2nd process versus product producers role of 2nd product versus process product definitions [See functional specifications] product managers [See Producers] product placements product plans writing 2nd 3rd 4th action section assumptions section budget section competition section feature set section marketing section mission statement and goals section name section revenue model section schedule section target audience section team members section traffic patterns section product sales (revenue model) 2nd 3rd production effect of site speed on production leads role of 2nd production managers [See Production leads] profiling users 2nd 3rd 4th 5th action section profitability improving Webmonkey example programmers role of programming [See client-side scripts, server-side scripts]2nd [See Engineering] programs [See Applications] project leads [See Producers] project management 2nd 3rd "process" 2nd brainstorming sessions 2nd 3rd 4th clarifying mission and goals 2nd decision-making process 2nd red flags in 2nd 3rd 4th saying "no" 2nd saying no schedules saving slipped schedules setting 2nd 3rd 4th team management 2nd assembling a team 2nd avoiding burn-out collaboration 2nd 3rd 4th 5th 6th corporate politics 2nd languages for communication motivation multi-disciplinary team roles of team members 2nd 3rd 4th 5th 6th 7th 8th 9th 10th 11th 12th 13th 14th 15th 16th 17th 18th 19th 20th 21st 22nd 23rd 24th 25th 26th 27th 28th 29th 30th 31st 32nd 33rd structure of team 2nd 3rd 4th 5th 6th 7th project managers [See Producers] promoting web sites 2nd action section 2nd cross-media strategies 2nd 3rd 4th collecting addresses 2nd 3rd 4th reasons for using selecting software for newsletters selecting strategies 2nd 3rd tips for 2nd linking strategies 2nd directory listings headlines links from other sites 2nd paid links 2nd search engine listings top-level versus deep links 2nd online advertising 2nd action section analysis of annoying ads clarity of language clickthrough compelling ads contextual ads contextual placement 2nd deceptive ads entertaining ads functional ads no-nonsense ads offers made 2nd payment methods selecting sites for 2nd 3rd standards targeting ads 2nd types of ads 2nd 3rd 4th 5th 6th 7th visual impact tips for word-of-mouth 2nd affiliate programs 2nd tell-a-friend programs 2nd 3rd promotional offers encouraging repeat visitors psychographics (user profiles) pull-down menus avoiding use of for navigation purchase patterns purchasing email address lists purpose of site obscuring |