eBay[c] The Missing Manual

Over a million new listings appear on eBay every single day. Almost any keyword you search for, from Abercrombie to Xbox , returns tens of thousands of auctions listed by thousands of sellers. With all that competition, why should somebody buy your faux-zebra-print slipcovers and not some other seller's?

The answer: because you made your listing stand out from the crowd using the above-and-beyond strategies described in this chapter. (For the basic how-tos of selling, check out Chapter 5.)

Implementing the advice in this chapter can mean the difference between sluggish sales and bidding warsbetween selling a couple of things and creating a profitable eBay business. Here you'll find tips for creating more enticing listings, building your reputation, promoting your auctions, avoiding the con artists who sometimes try to take sellers for a ride, and more:

• Selling yourself with an About Me page.

• Making your auctions irresistible.

• Taking terrific photos.

• Boosting your results with auction tips and tricks.

• Sidestepping illegal (if tempting) practices.

• Protecting your auctions from online scams.