Branded Customer Service: The New Competitive Edge

evaluation of, 114

justification of brand, 96

shareholder, 124–125

Vodafone's delivery of, 135

values

brand, 100, 109, 110

demonstrating behaviorally, 208–209

employee understanding of organizational, 177

internal brands as, 129

Vodafone's, 133

See also culture

Virgin Airways, 124–125

vision, supporting/advancing company, 146, 147, 221

visiting strongly branded companies, 193–194

Vodafone New Zealand, 80, 132–135, 138