The Science of Sales Success: A Proven System for High-Profit, Repeatable Results

economic sensitivity analysis, 89–90

80/20 rule, 24, 257–258, 262

80/80 law, 262–263

Eliminate Unknowns step (of Measure Potential phase), 164–171, 185–188

e-mail, 159, 160

emotions, 6

expectations, customers, 1, 2, 161

explaining, 205–210

external benefits, 54–56