The Science of Sales Success: A Proven System for High-Profit, Repeatable Results

Granted, not everyone has a sales or marketing assistant. However, if you do, and you use him to qualify and obtain MPC 1 and set up MP 2 sales calls, his productivity and yours soars. The following are some effective ways to do that:

• Set up MP 1 phone calls by market segment.

• Supply the appropriate Spark Interest Statements for those segments.

• Role-play on how to conduct MP 1.

• Communicate the blocks of time you have open to make sales calls (various software program with scheduling functions are available for this purpose).

• Have your assistant send a follow-up e-mail to the customer (make sure the assistant references your name and contact information). Your assistant then can e-mail the customer's reply to you. He or she should also be familiar with leaving voice messages.