Talk Your Way to the Top: How to Address Any Audience Like Your Career Depends On It

audience composition, 29, 33–34

example, 27–28

formatting your presentation, 34–37

grabbing audience interest, 29–30

key preparation questions, 29–34

keys dos and don’ts, 37–38

length of presentation, 29, 30–31, 41–42

location of presentation, 29, 33

purpose of presentation, 29–30

viewpoint presentation format, 35–37

visual support, 29, 31–33

Mara, Jack, 4

Marine Corps example, 164–171

Master of Ceremonies (See Emcee format)

McGuirk, Jim, 165, 166, 168–173

McLaughlin, John, 116–117, 118, 119

Meeting leadership, 135–148

attendees and attendee roles, 141–142

ending on time, 146–147

ground rules, 142–144

handouts and support materials, 144–145

key dos and don’ts, 147–148

length of meeting, 143–144

logistics, 142–144

mistakes, 136–139

purpose and action of meeting, 140–141

reasons for meeting, 139–140

scheduling the meeting, 145–147

successful meeting building, 139–147

time allocation by topic, 146

(See also Action, presentation to move group to; Brief the boss; Business lunch orchestration)

Mehrabian, Albert, 16–17

Memorability of story, 47

Message visualization, 104–105

Microphones, 31–32, 40–41

Movement and loss of visual impact, 17–18