The Moral Advantage: How to Succeed in Business by Doing the Right Thing

B

Balzac, Honoré de, 45

Barnum, P. T., 33

The Body Shop, 75–78

Built to Last (Collins and Porras), 39

Business ethics

character and, 123–25

characteristics of, 49

definition of, 46, 49

developing commitment to, 110–11

examples of commitment to, 111–23

importance of, 71–72

personal growth and, 119–21

practical value of, 111–13

as preemptive choice, 113–14

prevalence of, 54

purpose and, 114–19

relationships and, 54–55

standard approach to, 107–10

Business morality. See also Business ethics; Empathy; Generative morality; Philanthropy; Restrictive morality

building rewarding career with, 50–55

cynical view of, 6–7, 13, 43–46

four dimensions of, 46–59

pyramid of, 57–58

Business schools, failure of, 62–63, 108–9

Business world

cynical view of morality in, 6–7, 13, 43–46

importance of moral identity in, 59–63

mixed motives in, 12–14

reasons for entering, 4

refugees from, 1–2, 5