Why People Buy Things They Dont Need: Understanding and Predicting Consumer Behavior

Eastern Mountain Sports, 175

eBay, 111, 205, 206

e-books, 150

Education, 62

Longaberger Baskets and, 70–71

as purchase justification, 68–69, 251

quality of life and, 64

rising education level trend, 248–49

Egalitarianism, 52–53

Electronic technology convergence, 153

e-mail, 221

Emotional satisfaction, 1, 12–13, 77–80, 116

demographic distinctions, 78

Lenox and, 78–80

marketing and, 266–67

Employment, 142

Empowered ownership, 27

Encyclopedia of the Future, 142

End of Marketing as We Know It, The (Zyman), 12

Enesco, 205

Entertainment, 71–74. See also Recreation/entertainment/hobbies

Estee Lauder, 130, 131

Ethan Allen, 75–76, 215

Ethnic consumer behavior, 251

EVEolution (Popcorn), 53

Evergreen Concepts, 107

Exercise equipment. See Sporting goods/exercise equipment

EXPO Design Center stores, 212

Extravagance, 81