Why People Buy Things They Dont Need: Understanding and Predicting Consumer Behavior

Family Christian Stores, 149

Family traditions, 82

Fantasies/fantasy branding, 23, 29, 30, 32–33, 65, 92, 271, 272–73

FAO/Zany Brainy, 178

Farberware, 228

Fashion

see also Clothing/apparel

accessories, 117–19

luxury brands, 49–50

realism and naturalism trends, 260

Federated Department Stores, 185, 228

Figurines, 207–8

Fisher, Susan, 15–16

Fiske, Neil, 247

Flatware. See Tabletop items

Florals/greenery (indoor), 209–11

demographic variables, 210–11

industry snapshot, 209

purchase drivers, 210

retail overview, 209–10

Flowers/shrubs. See Outdoor landscaping

Focus groups, 37, 92, 267–68

Follett Higher Education Group, 149

Food, 4, 6

Foot Locker, 174, 175

Fortunoffs, 124

Fragrance, home. See Aromatherapy/ scented household products

Frames

custom, 193

picture, 232–34

Franklin Mint, The, 205

Fry's Electronics, 146

FTD, 209

Furniture, 6, 214–17

see also Home furnishings/décor

demographic variables, 216–17

Ethan Allen, 75–76

industry snapshot, 214–15

purchase drivers, 216

retail overview, 215–16

Futurists, 243