Why People Buy Things They Dont Need: Understanding and Predicting Consumer Behavior

Office space glut, 262

Old Navy, 134, 274

Oldsmobile, 53

1-800-FLOWERS, 209–10

Orange Glo, 185

Organization, 34–35

Organized Living, 196

Orvis Company, 175

Oscar de la Renta, 52

Outdoor landscaping, 211–12, 211–14

demographic variables, 213–14

industry snapshot, 211

retail overview, 212

Outlet shopping, 88

Overspent American, The (Schor), 54–55

OXO, 227