Why People Buy Things They Dont Need: Understanding and Predicting Consumer Behavior

Value Retail News, 88

Value systems, 26

Vans Shoes, 72

Vases, 195–97

Versace, 50

Victoria's Secret, 66–67

Video cassette recorders (VCRs). See TVs/radios/VCRs/DVD players

Videos/music/DVDs, prerecorded, 168–72

demographic variables, 172

industry snapshot, 169–70

purchase drivers, 171–72

retail overview, 170–71

Viking Culinary Arts Center, 254

Viking Range Corporation, 253–55

Virgin Entertainment, 171

Vision, 273–75