Why People Buy Things They Dont Need: Understanding and Predicting Consumer Behavior

Waitt, Ted, 250

Wall décor, 188, 237–39

demographic variables, 239

industry snapshot, 237

purchase drivers, 238–39

retail overview, 238

sconces, 237, 238

Wal-Mart, 111, 122–23, 149, 178, 225, 228, 233, 263

Warnaco, 52

Watches, 122–26

Waterford Wedgwood PLC, 56

Water imagery, 32

Wesely-Clough, Marita, 86

Wexner, Leslie, 66

What Not to Wear, 115

Wherehouse Entertainment, 171

While You Were Out, 108, 156, 239

White Barn Candle Company, 66, 198

Whitehead, Ed, 175

White-Westinghouse, 228

Why We Buy: The Science of Shopping (Underhill), 69

William Arthur stationery, 222

Williams-Sonoma, 72, 196, 228, 235, 238

Willitts Design, 208

Window coverings, 187, 239–42

demographic variables, 241–42

industry overview, 240

purchase drivers, 241

retail overview, 240–41

Wolf, Chuck, 167

Wolf Camera, 167

Women, selling to, 18–21

Women's clothing/apparel, 135–40

demographic variables, 140

industry snapshot, 136

purchase drivers, 138–40

retail overview, 136–38

Women's Wear Daily, 49–50

Woodall, Trinny, 115

World Future Society, 142

World Kitchen, 227

Writing instruments, 222