Why People Buy Things They Dont Need: Understanding and Predicting Consumer Behavior

Chapter 2: What We Need: More Than You Ever Imagined

Getting It Right

Chapter 3: If Consumer Spending is the Engine of the Economy, Then Discretionary Spending is the "GAS"

Getting It Right

Getting It Right

Getting It Right

Chapter 4: The 14 Justifiers that Give Consumers Permission to Buy

Getting It Right

Getting It Right

Getting It Right

Getting It Right

Getting It Right

Getting It Right

Getting It Right

Getting It Right

Chapter 5: What Things People Buy that They Don't Need

Getting It Right

Chapter 9: Trends that Impact Why People Buy Things They Don't Need

Getting It Right

Getting It Right