Google Advertising Tools: Cashing in with Adsense, Adwords, and the Google APIs

1.6. Action Items

Here are some action items for you to take to get started on the road to creating content sites to make money with advertising:

• Understand content categories, types of content, and why people visit content sites.

• Create a plan to build community on your site.

• Find a quality content source.

• Design a simple site that highlights content.

• Separate content from design.

• Keep your content fresh.

• Experiment with ad positioning.

• Create a site architecture that uses includes, templates, or content management software to facilitate flexibility.