Google Advertising Tools: Cashing in with Adsense, Adwords, and the Google APIs

7.4. Action Items

To become an effective and productive user of the Google AdSense and AdWords programs, you should:

• Learn the basics of Google's search syntax

• Think about the queries users are likely to use to find your products or services (or products and services similar to yours)

• Spend some time getting a grasp on what the main parts of Google contain

• Understand Google's brokering function between the AdSense and AdWords program