13.5. Action Items To prepare to start creating programs that use the AdWords API, you should: Understand what kind of AdWords client the AdWords API is intended to benefit (large customers or those who manage many accounts). Have a look at the AdWords API home page and documentation center. Understand the purpose of a WSDL file and at least scan some of the AdWords API services WSDL files. Choose a development language and SOAP toolkit. Understand the purpose of the eight different AdWords API services. Obtain a developer token and a My Client Center logon (if you don't already have one).
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