The Truth About Search Engine Optimization

The links on your site constitute a very important part of how Google and other search engines will examine, analyze, and rank your pages. Links can be categorized into inbound links, outbound links, and cross links:

• Inbound links point to a page on your web site from an external site somewhere else on the Web

• Outbound links point from a page on your site to an external site somewhere else on the Web

• Cross links point between the pages on your site