The 10 Immutable Laws of Power Selling: The Key to Winning Sales, Wowing Customers, and Driving Profits Through the Roof

L

Language differences, 172

Lautenbach, Ned, 85

Lead users, 93

Leaders. See Sales leaders

Leadership. See also Sales leadership

change and, 75–76

during crises, 146–47

vs. loyalty, 86–87

Leadership strategies, for delivering value, 16

Legacies, leaving, 206

Listening, improving skills for, 199–200

Lockheed Martin, 110

Loyalty, vs. leadership, 86–87

Lucent Technologies, 161