Exploring Web Marketing and Project Management

Lab 2.1 Self-Review Answers

A1:
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1a,dSo many options and a business need to measure success are the two most compelling reasons to plan first.
A2:
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2Who

What

Where

When

Why

How

The basis of concise and effective communication was stolen directly from Journalism 101.
A3:
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3FalseReal planning is rarely considered in the rush to the Web.

Lab 2.2 Self-Review Answers

A1:
QuestionAnswerComments
1cWho defines the audience. The communications target.
A2:
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2bThe audience defines the presentation development. The presentation must be targeted at the audience.
A3:
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3bWhile free stuff may attract one audience, targeted content will attract the appropriate one.

Lab 2.3 Self-Review Answers

A1:
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1cWithout interaction, a Web site is a repurposed brochure.
A2:
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2FalseWe can (hopefully) skip the early levels and begin meaningful communication quickly.
A3:
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3a,b,cAll are examples of business transformation through Internet communication. I wouldn't become a travel agent right now.
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