Diamond Power: Gems of Wisdom from Americas Greatest Marketer
I
I Dare You!, 56–57, 166, 238
IBM, 40, 41, 161
Ideas, ways to develop, 110–111
Improvement plan, 1 percent, 41–42
Inertia, definition of, 117–118
Information,
gathering, 62–63
organizing, 63
Iron Man competition, 41, 42, 45
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