Succeeding At Your Yahoo! Business

In This Chapter

  • Creating home pages that sell

  • Avoiding abandoned shopping carts

  • Increasing revenue in additional ways

  • Avoiding credit card fraud

One of the prime purposes of your marketing plan is to generate revenue for your Yahoo! business. In this chapter, we discuss ways of generating revenue from your Yahoo! store, and how to avoid fraudulent orders that threaten to reduce your revenue.

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