Succeeding At Your Yahoo! Business

Index

[SYMBOL] [A] [B] [C] [D] [E] [F] [G] [H] [I] [J] [K] [L] [M] [N] [O] [P] [Q] [R] [S] [T] [U] [V] [W]

C corporations

calculating close ratios

call to action (CTA)

Campaigner, (Got Marketing) 2nd 3rd

CAN-SPAM Privacy Act

capital 2nd 3rd

     financing your business

     start-up costs

Capital Resource Library

CareerBuilder 2nd

Cascading Style Sheets (CSS)

cash flow statements, creating

Catalog Manager

catalog pages, e-commerce sites

Catalog Request feature

categorized site maps, search engine features

CC&R's (covenants, conditions, and restrictions)

CGI scripts

change page name to text, search engine features

chargebacks

Chase, Larry

chat rooms 2nd

Checkout Manager, customizing pages

checkout pages, customizing

Children's Online Privacy Protection Act (COPPA)

choosing business identity

CI Seek

Click to Enlarge Image 2nd

click-through

CLICKZ

close ratios, calculating

CNET

Color Combos

Colors

Combo Tester

commerce

     e-commerce sites

Commission Junction

communities

     e-commerce sites

     retaining customers

community message boards

community pages, e-commerce sites

company assets

company liabilities

Compare Your Clicks

competition

     testing design effectiveness

Competitive Intelligence Resource Index

competitors, advertisements

"Complaint Contest,"

configuring

     access log files

     back-end systems and operations

confirmation emails 2nd

Constant Contact 2nd

consumer opinions

contact information 2nd

contact pages, e-commerce sites

content

     e-commerce sites

     managing content flow

     search engines

     web pages, story-boarding

content copy, formatting

content flow

content overload, avoiding

content pages, e-commerce sites

context providers, Learning Fountain

contextual advertising

converting currency

COPPA (Children's Online Privacy Protection Act)

copy, words that sell

Corporate Creations

corporations

CPA (cost per action)

CPC (cost per click)

CPM (cost per thousand impressions)

CPS (cost per sale)

CPT (cost per transaction)

Craigslist 2nd

credibility

     Pacific Pillows

credit card fraud

     protecting yourself from

credit cards

cross-selling 2nd 3rd

CSR (customer service reps)

CSS (Cascading Style Sheets)

CTA (call to action)

currency

cushioning

custom contact forms 2nd

custom option displays 2nd

Customer Care FAQs

customer feedback

customer motivations

customer relationship management

customer service

     after the sale

     before the sale

     disgruntled customers

     during the sale

     follow-up after the sales

     outsourcing

     returns

customer service reps (CSR)

customers

    acquiring. [See search engine marketing.]

     keeping

     repeat customers, creating

    retaining. [See communities, retaining customers.]

     types of

customizing

     checkout pages

     store layout and navigation

     Yahoo! Stores

         adjusting variables and inserting custom HTML headers and footers

         deciding to do it yourself or hire an expert

         inserting custom HTML headers and footers

         reasons for

         with RTML

         with web hosting