Launching Your Yahoo! Business

Yahoo! Store Setup Steps

Here's a handy stepbystep checklist on how to set up your Yahoo! store and where to find the instructions in the book. Keep it by your side when creating and maintaining your Yahoo! store.

Step 1.

Register your domain name and sign up for a Yahoo! Merchant Solutions account.

  • Registering your domain name: 58

  • Selecting a Merchant Solutions package: 100

Step 2.

Explore the Manage My Services control panel.

  • Manage My Services control panel: 121

Step 3.

Accept payments online. Sign up for a merchant account or use your existing merchant account.

  • Setting up your merchant account: 148

  • Signing up with Paymentech: 148

  • Using your own merchant account: 148

Step 4.

Organize and add products to your store.

  • Adding products: 124

  • Adding products with Store Editor: 125

  • Adding products with Catalog Manager: 127

Step 5.

Plan your storefront content and products.

  • Organizing your materials: 118

Step 6.

Customize your store layout and navigation.

  • Customizing your store: 134

Step 7.

Configure your backend systems and operations.

  • Setting up shipping options: 140

  • Setting up tax tables: 153

  • Setting up order notifications: 155

Step 8.

Develop your merchandising strategy.

  • Developing your merchandising strategy: 188

  • Crossselling: 189

  • Gift certificates: 190

  • Coupons: 191

Step 9.

Launch and market your storefront for business.

  • Publish your store: 137

  • Basic marketingPromoting your Yahoo! store for free: 161

  • Search engine optimization: 171

Step 10.

Process and manage your orders.

  • Process orders: 202

  • Retrieve orders: 205

  • Preventing fraudulent orders: 209

Step 11.

Monitor site and sales statistics.

  • Viewing site statistics: 215

  • Viewing sales statistics: 218

Okay. Let's dive in and get to work!

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