Launching Your Yahoo! Business

Index

[SYMBOL] [A] [B] [C] [D] [E] [F] [G] [H] [I] [J] [K] [L] [M] [N] [O] [P] [Q] [R] [S] [T] [U] [V] [W] [Y] [Z]

under-promise, over-deliver (customer service)

unique options codes, assigning to product

Up button (Store Editor)

Update button (Store Editor) 2nd

upgrading Merchant Solutions packages

Upload button (Store Editor) 2nd

Upload tool (Catalog Manager)

UPS (United Parcel Service)

     Online Tools

     packages, tracking

URLs (uniform resource locators)

     domain names, registering

     marketing strategies

     reports

USP (Unique Selling Positions), developing

     advantages, determining

     business image

    competition

         differentiating from

         tracking

     consumers, determining reasons for usage

     customer niches

         belonging needs, selling to

         esteem needs, selling toM

         motivations, selling to

         physical needs, selling to

         safety needs, selling to

     Domino's Pizza example

     Federal Express (FedEx) example

     Four Ps of Marketing

     WIIFM (What's in it for me?)

     worksheets

         commerce

         community

         content

         convenience

         customer needs, meeting

         customers' motivations to buy

         packaging

         positioning

         price

         pricing

         promotions

         security

         selection

         service

         USP development, incorporating in

USPS (United States Postal Service)

     Express Mail

     Media Mail

     packages, tracking

     Parcel Post

     Priority Mail

     websites