Creating Emotion in Games: The Craft and Art of Emotioneering

Reason #5: An Inspired and Dedicated Creative Team

When a game has emotional complexity, combined with fun gameplay, the creative team becomes more inspired by the game they are producing.

For they know they're creating not just superficial entertainment, but something that has depth, meaning, and impact.^[1]

^[1] Please don't feel I'm knocking superficial entertainment. Uplifting people and giving them an arena for play by creating fun and exciting entertainment experiences from games to roller coasters to river raft rides is, to me, extremely worthwhile. But many creative teams find renewed inspiration when they're also creating experiences that enrich the interactive participant.