Creating Emotion in Games: The Craft and Art of Emotioneering

Reason #8: Competitive Advantage

Once upon a time, the technological evolution between games was so dramatic that games could trump one another in sales just by having a better look or slightly more fun gameplay.

Today lots of games look great, and consumers have no shortage of choices for truly fun games.

Games that involve a player emotionally will gain a competitive advantage. Obviously, however, games still need to have fun gameplay besides looking great.