A Carrot a Day: A Daily Dose of Recognition for Your Employees

ADRIAN GOSTICK

CHESTER ELTON

with

and

Gibbs Smith, Publisher

Salt Lake City

First Edition

08 07 06 05 04 10 9 8 7 6 5 4 3 2 1

Copyright © 2004 O.C.Tanner Company

All rights reserved. No part of this book may be reproduced by any means whatsoever without written permission from the publisher, except brief portions quoted for purpose of review.

Published by

Gibbs Smith, Publisher

P.O. Box 667

Layton, Utah 84041

Orders: 1.800.748.5439

www.gibbs-smith.com

Designed by Gotham Design

Library of Congress Cataloging-in-Publication Data

Gostick, Adrian Robert.

A carrot a day: a daily dose of recognition for your employees/by Adrian Gostick and Chester Elton; with Greg Boswell and Scott Christopher—1st ed.

p. cm.

1. Incentive awards—United States. 2. Employee motivation—United States. 3. Employee retention—United States. I. Elton, Chester. II. Title.

HF5549.5.I5G6923 2004

658.3′14—dc22

2004008167

Dedication

This book is dedicated to the memory of Obert Clark Tanner, a man who dedicated his life to the study of appreciation. Obert never let a day pass without valuing those around him. You could say he was the first practitioner of the Carrot a Day philosophy.

About the Authors

Adrian Gostick and Chester Elton are the world’s leading authorities on employee motivation. They provide dynamic, humorous and powerful presentations on the power of recognition.

Find out more at carrotbooks.com.

• Adrian Gostick is coauthor of the UPI International Bestseller The Integrity Advantage. An award-winning business author, Adrian also co-wrote the critically acclaimed business book The 24-Carrot Manager, called a “must read for modern-day managers” by Larry King of CNN. He has written for USA Today Magazine, Investor’s Business Daily and other national publications, and has been featured on CNBC, MSNBC and National Public Radio. Adrian is director of corporate communication with the O.C.Tanner Company, the world’s leading employee-recognition firm. He has a master’s degree in strategic communication and leadership from Seton Hall University and is a guest lecturer on organizational culture at that university.

  adrian@carrotbooks.com

• Chester Elton is coauthor of the best-selling Managing with Carrots, nominated as the Society for Human Resource Management (SHRM) Book of the Year. He is also coauthor of The 24-Carrot Manager. As a motivation expert, Chester has been interviewed by the Wall Street Journal and has been a guest on CNN, Bloomberg Television and on National Public Radio. A sought-after speaker and recognition consultant, Chester is vice president of performance recognition with the O.C.Tanner Recognition Company. He has been a featured speaker at the SHRM annual conference, HR Southwest, Incentive Magazine Forums, New York City Premium and Incentive Show, and Chicago Motivation Show. He serves as a recognition consultant to Fortune 100 firms.

  chester@carrotbooks.com