| Putting Your Small Business on the Web The Peachpit Guide to Webtop Publishing |
| By Maria Langer |
| |
| Publisher | : Peachpit Press |
| Pub Date | : July 17, 2000 |
| ISBN | : 0-201-71713-1 |
| Pages | : 240 |
| Slots | : 1 | | | Copyright |
| | | Acknowledgments |
| | | Introduction: Start Here |
| | | | Putting Your Small Business on the Web |
| |
| | | About the Author |
| | | | Who Am I? |
| | | | Why I Wrote This Book |
| | | | How You Can Contact Me |
| |
| | | Part I: Overview |
| | | | Chapter 1. Internet Basics |
| | | | Internet 101 |
| | | | The World Wide Web |
| | | | Web Usage |
| | | | Food for Thought |
| |
| | | | Chapter 2. What the Web Can ”and Can't ”Do for You |
| | | | What the Web Can Do |
| | | | What the Web Can't Do |
| | | | Food for Thought |
| |
| | | | Chapter 3. What It Costs |
| | | | Site Design & Construction |
| | | | Site Setup & Hosting |
| | | | Site Maintenance |
| | | | Additional Fees & Hidden Costs |
| | | | Food for Thought |
| |
| | | | Chapter 4. Web Hosting Options |
| | | | ISP Web Hosting |
| | | | Server Co-Location |
| | | | On-Premises Server |
| | | | Food for Thought |
| |
| |
| | | Part II: Building Your Site |
| | | | Chapter 5. Site Content |
| | | | The Bare Minimum |
| | | | Meeting Your Objectives |
| | | | Content Responsibility |
| | | | Food for Thought |
| |
| | | | Chapter 6. Interface Elements & Features |
| | | | Basic Elements |
| | | | Form-Based Elements & Features |
| | | | Other Features |
| | | | Food for Thought |
| |
| | | | Chapter 7. Site & Page Design |
| | | | Developing the Right Look |
| | | | Effective Navigation |
| | | | Food for Thought |
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| | | | Chapter 8. Saving Money by Doing It Yourself |
| | | | Building Web Pages: An Overview |
| | | | Web Authoring Tools & Techniques |
| | | | Tips for Doing It Right |
| | | | Food for Thought |
| |
| | | | Chapter 9. Working with a Web Designer |
| | | | Finding a Web Designer |
| | | | Staying In Control |
| | | | Food for Thought |
| |
| |
| | | Part III: Going Online |
| | | | Chapter 10. Uploading Your Site |
| | | | All about FTP |
| | | | Uploading & Updating Your Site |
| | | | Food for Thought |
| |
| | | | Chapter 11. Directing Visitors to Your Site |
| | | | Promoting Your Site |
| | | | Getting Found |
| | | | Food for Thought |
| |
| | | | Chapter 12. Maintaining Your Site |
| | | | Updating Site Content & Features |
| | | | Monitoring Usage |
| | | | Food for Thought |
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| |
| | | Part IV: Appendixes |
| | | | Appendix A. Bibliography |
| | | | Appendix B. Web Sites & Pages |
| | | | Examples |
| | | | Resources |
| |
| |
| | | Index |