Secrets of the Game Business (Game Development Series)

offshore outsourcing

benefits of, 283–284

choosing a provider, 287–288

myths of, 284

stages of, 285–287

online business models

combined models, 153–157

content updates, 238

copy protection, 236–238

episodic digital distribution, 148–149

order tracking, 238

sales strategies, 235–236

traditional retail model, 145–147

virtual communities, 149–152

Web & retail sales, 3, 147–148

Web sites, 233–235

online customer support

general discussion, 51

planning, 274–275

policies, 275

staffing, 275–281

online game registration, 235–236, 237, 292

online ordering, 234–235, 238

OpenGL API, 25

open platforms, 24

"open to buy" budget, 32

operations, role of, 268

ordering online, 234–235, 238

O'Sullivan, Mary, 4, 65–77

Otaegui-Sabarasa, Javier, 243

Outsmart, 155

outsourcing, offshore

benefits of, 283–284

choosing a provider, 287–288

myths of, 284

stages of, 285–287

ownership of code, 286