Secrets of the Game Business (Game Development Series)

valuation methods, 120–122

Valve Software, 17–18

venture capital, 17, 101, 128–129

viral marketing, 87–89

Virgin Interactive, 69, 71

Vivendi Universal Publishing (VUP), 66, 67

volunteers, role of, 276, 277–278, 279–281. See also customer service; employees