Secrets of the Game Business (Game Development Series)

Warner Brothers Online, 40

warranties, 213

Warthog, 73

Wayward Design, 72

Web site design, 233–234

white space advertising, 31

WildTangent, 24

Wilson, Johanna, 131–144

Wireless Application Protocol (WAP), 131, 137–140

WirelessDeveloper, 142

word-of-mouth marketing, 87–89

400 Word Rule, 177

work for hire contracts, 186

world-wide model of publishing, 221, 223–228

Wright, Andrew, 154