Focus on risk- and value-driven priorities.
Emphasizes building a cohesive architecture early, preferring existing components.
Evolutionary and incremental requirements and development, and adaptive behavior.
Well-defined workproducts, offering a common vocabulary.
The guidelines and best practices are a good foundation.
Offers guidance on many disciplines, from requirements to configuration management.
Easily combined with techniques from other methods.
Easily customized; encourages minimal "light" versions.
RUP product has easily accessible useful advice, and standard project templates.
Proven to scale to large or small projects.
Encourages use cases where appropriate.
Widely adopted; hence, learning and consulting resources.
Created with many customers, refined on many projects; not a speculative process.