Why Customers Come Back: How to Create Lasting Customer Loyalty

paying too much, you may be, 79-80

payment, frequency of, 99

people and doing what they want to do, 50-53

people do business with people, 27, 47, 49-70, 132, 181

people, a company built on liking, 55-56

Perdue, 112, 113

Peters, Tom, 12

Philadelphia Cream Cheese, 54

Philharmonic Center for the Arts, 53-54

Polartec, 191

Porsche difference, the, 194-195

Presley, Elvis, 57

principles for creating customer loyalty, five, 27

profit and coming from loyal customers, 16-17

profit motive,

why invest without, 190

propositions, value, 94-97

and customer value, 96

Purdue University, 97