Why Customers Come Back: How to Create Lasting Customer Loyalty

Wal-Mart, 80, 122, 124

Watson, Tome, 45

Welch, Jack, 45

What You Can Do to Get Your Customers to Come Back, 9

when we talk, 136

Woods, Tiger, 158

word, spread the, 203

word-of-mouth advertising, 22-25

word-of-mouth marketing, 21-25

World Class Catamarans, 156-157

World War II, 187

world, a perfect, 201