Why Customers Come Back: How to Create Lasting Customer Loyalty

Customer satisfaction is an opinion. The only activity associated with customer satisfaction is the completion of a survey. Customer loyalty is an activity; it is the activity of your customers coming back to buy from you again and again. Satisfaction and loyalty are two different things.

There are thousands of things you can do to impact customer satisfaction. There are only five principles that you must support to create customer loyalty.

Customer loyalty is beneficial to every business. No business is exempt from the benefits of loyal customers. The benefits of customer loyalty are: reduced cost of attraction, ease of doing business find predictability.

The principles of creating loyalty are applicable to both internal and external customers.