International Project Management: Leadership in Complex Environments

There are a number of specific end products in communications. These include:

• Marketing and promoting the project concept;

• Marketing the project plan to management and the various location managers;

• Marketing the project to potential and actual team members;

• Getting issues resolved;

• Obtaining changes to the budget, schedule, or resources for the project;

• Communicating clearly the status of the project;

• Managing the work in the project.

What is a common thread here?

Communications in an international project involve a great deal of marketing and sales.

Does this mean that marketing people should be project managers? It is not necessary. The project leaders and the team have to realize the importance of communications both within and external to the project team.