The Accountable Organization: Reclaiming Integrity, Restoring Trust

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sage role of CEO, 83-85

Sarbanes-Oxley Act, 1, 33

Schoenfeld, Erick, 156

securities industry scandals, 27-28

Senge, Peter, 77, 179

Shaw, Gordon, 64-65

Shaw, Robert, 64

Shiller, Robert, 74-75

Siegel, Jeremy, 163

Smith, Fred, 156

Southwest Airlines: accountability at, 162, 167-168; communication at, 170-171; company culture at, 162; customer service at, 163; description of, 161; employees of, 162-166; expectations at, 171-172; integrity at, 168-169; leadership at, 169-170; mission statement, 164-166; stock returns, 163; trust at, 161-162, 166-167; Warrior Spirit at, 162-163

Spencer, Raymond, 6-7

Spitzer, Eliot, 28

stakeholders: educating people to become, 25; employees as, 23-25

stock market boom, 2-4

Stone, Douglas, 123

strategic narratives, 64-66

strategic plan: communication about, 66; importance of, 64; internal commitment to, 66-71

strategic planning: description of, 63; sequence of, 64

students: cheating by, 34, 36; honor system for, 34-36

Sutton, Walt, 85

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