Six Sigma Tool Navigator: The Master Guide for Teams
AKA | Comparative Benchmarking |
Classification | Data Collecting (DC) |
Tool description
Benchmarking, made popular by Robert C. Camp, is a data collection method that identifies and measures similar processes, products, and services against those of organization, considered best-in-class. All benchmarking projects, inside or outside the organization, generally collect and compare strategic, performance, or process benchmarks for the purpose of identifying gaps in performance and establishing gap-closing action plans.
Typical application
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To identify areas that require process improvement.
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To verify and measure an organization's performance against that of the competition.
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To research trends and performance data of similar organizations for the purpose of developing strategic action plans.
Problem-solving phase
→ | Select and define problem or opportunity |
→ | Identify and analyze causes or potential change |
Develop and plan possible solutions or change | |
Implement and evaluate solution or change | |
→ | Measure and report solution or change results |
Recognize and reward team efforts |
Typically used by
1 | Research/statistics |
Creativity/innovation | |
Engineering | |
Project management | |
Manufacturing | |
4 | Marketing/sales |
Administration/documentation | |
Servicing/support | |
2 | Customer/quality metrics |
3 | Change management |
before
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Data collection strategy
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Idea Grid
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Interview technique
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Surveying
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Customer Needs Table
after
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Action plan
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Activity cost matrix
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Information Needs Analysis
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Force Field Analysis (FFA)
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Competency Gap
Notes and key points
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Quantitaive and qualitative data is collected in a benchmarking project as shown in the example. A different version of the benchmarking process can be illustrated.
Recommendation: An action plan for closing any existing gap should also consider the competitor's trendline in order to reach at least parity at some future date (goal).
Step-by-step procedure
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STEP 1 First, the benchmarking team identifies processes to benchmark that are of great importance to the customer and the organization. See example Training and Development Services.
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STEP 2 Similar organizations are targeted and selected on the basis of their excellence in certain fields.
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STEP 3 Partnerships are formed with selected organizations. A set of common operational definitions is developed for processes, key characteristics, and metrics.
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STEP 4 Desired benchmark data is collected (exchanged), using various data collection methods such as interviews, surveys, historical files, and other methods.
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STEP 5 Collected benchmarks are analyzed and best-in-class performance data identified.
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STEP 6 A gap analysis is performed and priorities established for certain identified areas in need of improvement.
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STEP 7 Finally, an action plan is developed to close the performance gaps.
Example of tool application
Training and Development Services
Quantitative (Numeric)
| Year xxxx | This Co. | Co.A | Co.B | Co.C | Co.D |
Efficiency ratio | 2367:1 | 1230:1 | 80:1 | 488:1 | 667:1 | |
$/Student hr. | $12.50 | $36.23 | $13.60 | $45.16 | $22.17 | |
%Platform time | 54% | NA | 20% | NA | 40% | |
Hrs/student | 28 | 40 | 208 | 51 | 8 | |
Effectiveness ratio | 1:1.59 | NA | 1:2 | NA | 1.10:1 | |
Expertise% | 100% | 95% | 73% | 98% | 100% | |
Expertise% | 90% | 95% | 80% | 95% | 20% | |
Flexibility% | 100% | 100% | 100% | 100% | 67% | |
[1]Notes: Benchmarks B–C (self-sufficiency) NA = No Benchmark data available |
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