Six Sigma Tool Navigator: The Master Guide for Teams

2017-07-07 02:10:07

AKA

N/A

Classification

Planning/Presenting (PP)

Tool description

An audience analysis assists in the developing of an effective strategy for giving a presentation or conducting a workshop. Data collected and analyzed will point to appropriate material content and a more focused preparation for the presenter or facilitator.

Typical application

To prepare for a presentation or facilitation of a workshop.

To uncover the needs and expectations of an audience.

To gather data for planning and developing a quality presentation.

Problem-solving phase

→	Select and define problem or opportunity
→	Identify and analyze causes or potential change
→	Develop and plan possible solutions or change
	Implement and evaluate solution or change
	Measure and report solution or change results
	Recognize and reward team efforts

Typically used by

	Research/statistics
	Creativity/innovation
	Engineering
	Project management
	Manufacturing
2	Marketing/sales
	Administration/documentation
1	Servicing/support
3	Customer/quality metrics
	Change management

links to other tools

before

Demographic Analysis

Survey profile

Surveying

Circle response

Interview technique

after

Presentation

Consensus decision

Team meeting evaluation

Value analysis

Different Point of View

Notes and key points

Audience research, data collection, and analysis will depend greatly on purpose and situation. Focus or areas of concern would determine instrumentation and methods applied.

Step-by-step procedure

STEP 1 In order to collect data necessary to perform an audience analysis, a set of questions needs to be developed for a particular audience to ensure that appropriate response data is available.

STEP 2 Data collection methods include surveys, interviews, focus groups, meetings with supervisory personnel, historical data, job descriptions, plans, records, and technical documentation.

STEP 3 The data is analyzed and brief comments and notes recorded on a summary form as shown in the example.

STEP 4 This data is considered and used to develop a presentation or to customize an existing workshop.

Example of tool application

Presentation for Design Engineers

Audience Analysis — Date xx/xx/xx	Research Notes
Audience's Identity/Membership? Design engineering group Satellite division	–Check terminology
Audience's Purpose/Objectives? Learn design to cost Cones of tolerance applications	–Review DTC–Review equations
Audience's Needs/Expectations? Case studies, current info Benchmarking info	–Update current files
Audience's Knowledge/Experience? Modular to Systems' Level 6-10 years of experience	√ –Mostly specialized
Audience's Constraints/Concerns? Division politics, work ethic Job security	–Just went through reengineering
Audience's Willingness/Involvement? Will participate in exercises Willing to share lessons	√ Jones' feedback indicates strong participation
Audience's Values/Attitudes? Learning organization concept Positive, low risk takers	–Great–Why?
Audience's Composition/Profile? Senior engineers, college – Ph.D. Cutting-edge technology, high specialization	–Revise handouts
Note: Attach Audience Analysis Worksheet to preserve detail.