Microsoft .NET Server Solutions for the Enterprise
User Interface Support for Recommendations
Commerce Server offers a wide variety of user interfaces that support the various marketing methods described above. The following table shows the various Commerce Server resources and Business Desk modules that can be used to configure and manage each of these methods:
| Marketing Method | Commerce Server Resource(s) | Business Desk Module(s) |
| Cross sells and Up sells | Product Catalog | All modules in the Catalogs category (see below) |
| Promotions and Advertising | Campaigns Profiles | All modules in the Campaigns and Users categories (see below) |
| Direct Mail | Commerce Server Direct Mailer Profiles | Reports List Manager All modules in the Campaigns and Users categories (see below) |
| Predictions | Predictor Profiles | Segment Viewer Affinity Lists All modules in the Users category (see below) |
In the Business Desk, the categories for Catalogs, Campaigns, and Users include the following modules:
| Category | Modules |
| Catalogs | Catalog Definition Designer Catalog Editor Catalog Sets |
| Campaigns | Campaign Manager List Manager Campaign Expressions Target Group Reference Tables Publish Campaigns |
| Users | Users Organizations Profile Definition Designer Site Terms Editor Publish Profiles |
These combinations of Commerce Server resources and Business Desk resources comprise a large portion of the Commerce Server functionality, and are too complex to be explained here. However, the Commerce Server online documentation provides extensive information about how the resources are intended to be used to achieve the various types of product marketing being discussed.
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