Chapter 9. Step Seven: Research Other eBay Auctions ”and Set a Pricing Strategy In this chapter -
Why price research is important -
How to research item pricing -
Working with grading, authentication, and appraisal -
Creating a pricing strategy -
Using reserve pricing and Buy It Now The next step in preparing to launch your eBay business is to do a little research. In particular, you need to research the products you intend to sell ”to find out how well those products are likely to sell for you, and to figure out at what price you should sell them. This research, then, will help you determine the pricing strategy for your eBay auctions. By the way, this type of research is also useful in determining which types of items to sell on eBay. Pick a product category and research the auction close rate and average selling price; avoid those categories that don't meet your criteria, and target those categories that do. |