| | | Copyright |
| | | About the Author |
| | | Acknowledgments |
| | | We Want to Hear from You! |
| | | Reader Services |
| | | Introduction |
| | | Part I: Welcome to eBay |
| | | | Chapter 1. Understanding the eBay Marketplace |
| | | | What eBay IsAnd How It Came To Be |
| | | | Different Ways to Buy and Sell on eBay |
| | | | How eBay Auctions Work |
| | | | What You CanAnd Can'tTrade on eBay |
| | | | What's What (and What's Where) on eBay |
| | | | Chapter 2. Joining Up and Getting Started |
| | | | Everybody Does It: Filling Out eBay's Registration Form |
| | | | The Costs of Using eBay |
| | | | Protecting Yourself from Phishing Scams |
| | | | Getting Started |
| | | Part II: Using eBay's Essential Tools |
| | | | Chapter 3. Understanding and Using Feedback |
| | | | What Do All Those Stars and Numbers Mean? |
| | | | Reading Feedback CommentsAnd Contacting Other Users |
| | | | How to Leave Feedback |
| | | | Figuring Out What Kind of Feedback to Leave |
| | | | Dealing with Negative Feedback |
| | | | Chapter 4. Researching Products with Reviews and Guides |
| | | | Reading the Reviews and Guides |
| | | | Writing Your Own Reviews and Guides |
| | | | Chapter 5. Managing Your eBay Activity with My eBay |
| | | | Accessing and Using My eBay |
| | | | Managing and Personalizing My eBay |
| | | | Chapter 6. Creating Your Own Personal About Me Page |
| | | | Introducing the About Me Page |
| | | | Creating Your Own About Me Page |
| | | | Publicizing Your eBay Auctions with About Me |
| | | Part III: Buying Merchandise on eBay |
| | | | Chapter 7. Searching for Items to Buy |
| | | | Browsing or SearchingWhich One Is for You? |
| | | | Browsing: The Easy (?) Way to Find Things |
| | | | Searching: The Powerful Way to Find Things |
| | | | Want It Now? Then Ask for It! |
| | | | Chapter 8. Bidding in Online Auctions |
| | | | Understanding the Bidding Process |
| | | | How to Read an Item Listing |
| | | | Before You Bid |
| | | | Just Do ItPlacing a Bid |
| | | | Bidding in Other Types of Auctions |
| | | | What to Do After You've Bid |
| | | | Five Common Bidding Mistakes |
| | | | You Won! Now What? |
| | | | Chapter 9. Buying Fixed-Price Items |
| | | | Get It Quick with Buy It Now |
| | | | Buy It Easier with eBay Express |
| | | | Do Your Shopping at eBay Stores |
| | | | Just Like Amazon: Half.com |
| | | | Chapter 10. Paying for Your Purchaseand Waiting for It to Arrive |
| | | | Making Contact with the Seller |
| | | | Calculating the Final Price |
| | | | Paying for Your Item |
| | | | Waiting for Your Doorbell to Ring… |
| | | | Receiving the Goods |
| | | | Finishing Things Up and Leaving Feedback |
| | | | Chapter 11. Protecting Yourself from Shady Sellers |
| | | | Protecting Yourself Before You Buy |
| | | | Protecting Yourself After the Auction |
| | | | Reporting Inappropriate Behavior |
| | | | Tips for Protecting Yourself on eBay |
| | | | Chapter 12. Sniping to Win |
| | | | What Sniping Isand How It Works |
| | | | Sniping: Pros and Cons |
| | | | Successful Sniping, Step-by-Step |
| | | | Using Automated Sniping Services and Software |
| | | | Chapter 13. Secrets of Successful Bidders |
| | | | Secrets for Finding What You Want |
| | | | Secrets for Winning the AuctionAt a Reasonable Price |
| | | | Secrets for Safer Bidding |
| | | | Secrets That Any Bidder Can Use |
| | | Part IV: Selling Merchandise on eBay |
| | | | Chapter 14. Before You Sell: Do Your Homework! |
| | | | Researching the Market |
| | | | Finding Items to Sell |
| | | | Picking the Right Category |
| | | | Setting the Right Price |
| | | | Chapter 15. Selling Items via Online Auction |
| | | | Getting Ready to List |
| | | | Getting Started: Creating an Item Listing |
| | | | Selling Commonly Sold Items with Pre-Filled Item Information |
| | | | Dealing with Different Types of Auctions |
| | | | Managing Your Item Listing |
| | | | Five Common Selling Mistakes |
| | | | The Auction's Over! Now What? |
| | | | Chapter 16. Selling Items at a Fixed Price |
| | | | Add Fixed-Price Selling to Your Auctions with Buy It Now |
| | | | Creating Fixed-Price ListingsNo Bidding Required |
| | | | Fixed-Price Selling with an eBay Store |
| | | | Fixed-Price Selling on Half.com |
| | | | Finding Buyers with Want It Now |
| | | | Chapter 17. Creating More Effective Item Listings |
| | | | Write a Title That SELLS! |
| | | | Write the Right Description |
| | | | Making the Grade |
| | | | Apply Cool Templates with eBay's Listing Designer |
| | | | Create Fancy Listings with Listing-Creation Tools |
| | | | Format Your Listings with HTML |
| | | | Chapter 18. Using Pictures in Your Listings |
| | | | Take a PictureOr Make a Scan |
| | | | Edit the Image File |
| | | | Upload Your Image File to the InternetOr Use eBay Picture Services |
| | | | Chapter 19. Accepting PayPal and Other Methods of Payment |
| | | | Accepting Credit Cardsvia PayPal |
| | | | Accepting Money Orders and Cashier's Checks |
| | | | Accepting Personal Checks |
| | | | Accepting C.O.D. Payments |
| | | | Accepting Cash |
| | | | Which Way Is Best? |
| | | | Chapter 20. Automating Your Listings with eBay Turbo Lister |
| | | | Downloading and Configuring the Turbo Lister Software |
| | | | Creating an Item Listing |
| | | | Creating Listings for Commonly Sold Items |
| | | | Uploading Your Listings |
| | | | Chapter 21. After the Sale: Concluding the Transaction |
| | | | The Post-Auction Process |
| | | | Communicating with the Winning Bidder |
| | | | Accepting Payment |
| | | | Packing and Shipping |
| | | | Finishing Things Up and Leaving Feedback |
| | | | Handling Buyer Complaints and Problems |
| | | | What If You Don't Sell Your Item? |
| | | | What If the Buyer Doesn't Pay? |
| | | | Chapter 22. Managing Your Sales with eBay Selling Manager |
| | | | Introducing eBay Selling Manager and Selling Manager Pro |
| | | | Sending Buyer Emails |
| | | | Receiving Payment |
| | | | Printing Invoices and Shipping Labels |
| | | | After the Item Is Shipped |
| | | | Chapter 23. Packing and Shipping Your ItemsCheaply and Safely |
| | | | Packing 101 |
| | | | Labeling 101 |
| | | | Shipping 101 |
| | | | Chapter 24. Dealing with Non-Paying Buyers |
| | | | How to Handle Bum Buyers |
| | | | Contacting an Unresponsive Bidder |
| | | | Filing an Unpaid Item Dispute |
| | | | Asking eBay to Refund Your Fees |
| | | | Leaving Negative Feedback |
| | | | Giving Other Bidders a Second Chance |
| | | | Relisting Your Item |
| | | | Chapter 25. Letting a Trading Assistant Sell Your Items for You |
| | | | Finding a Trading Assistant |
| | | | What to Expect from a Consignment Sale |
| | | | Chapter 26. Secrets of Successful Sellers |
| | | | Secrets for Selling and Promoting Your Items |
| | | | Secrets for Creating More Effective Item Listings |
| | | | Secrets for Managing Your Auctions |
| | | | Secrets for After the Auction |
| | | | Secrets for Any eBay Seller |
| | | Part V: Becoming a Power Seller |
| | | | Chapter 27. Using Selling Management Software and Services |
| | | | Selling Management Software |
| | | | Selling Management Services |
| | | | Chapter 28. Selling Internationally |
| | | | Pros and Cons of Selling Internationally |
| | | | Selling Outside the U.S. |
| | | | eBay's International Marketplaces |
| | | | Chapter 29. Opening a Trading Assistant Business |
| | | | How to Become an eBay Trading Assistant |
| | | | Setting Up Shopand Setting Prices |
| | | | Running Your Trading Assistant Business |
| | | | Chapter 30. Making a Living from eBay |
| | | | Becoming an eBay PowerSeller |
| | | | Turning Your Online Auctions into a Real Business |
| | | | Maintaining Your Sales Inventory |
| | | | Automating Your Auction Activities |
| | | | Tracking Revenues and Costs |
| | | | Promoting Your Online Auctions |
| | | Index |