Change Management in Transition Economies: Integrating Corporate Strategy, Structure and Culture

N

National Investment Fund 45 “54, 95, 100

see also privatization

National Property Fund 215

see also privatization

Nestl 181, 187

Nivea 89, 99, 101, 104, 106 “107, 115, 171 “172

brand history 89

brand values 107, 115, 139

brand positioning in Poland 108 “10

relaunch strategy in Poland 104 “19

see also Beiersdorf AG, Beiersdorf- Lechia SA