Search Engine Visibility (2nd Edition)

Copyright 2003 by New Riders Publishing

All rights reserved. No part of this book shall be reproduced, stored in a retrieval system, or transmitted by any means ”electronic, mechanical, photocopying, recording, or otherwise ”without written permission from the publisher, except for the inclusion of brief quotations in a review.

Library of Congress Catalog Card Number: 2001098262

Printed in the United States of America

First edition: January 2003

07 06 05 04 03 7 6 5 4 3 2 1

Interpretation of the printing code: The rightmost double-digit number is the year of the book's printing; the rightmost single-digit number is the number of the book's printing. For example, the printing code 03-1 shows that the first printing of the book occurred in 2003.

Trademarks

All terms mentioned in this book that are known to be trademarks or service marks have been appropriately capitalized. New Riders Publishing cannot attest to the accuracy of this information. Use of a term in this book should not be regarded as affecting the validity of any trademark or service mark.

Warning and Disclaimer

Every effort has been made to make this book as complete and as accurate as possible, but no warranty of fitness is implied . The information is provided on an as-is basis. The authors and New Riders Publishing shall have neither liability nor responsibility to any person or entity with respect to any loss or damages arising from the information contained in this book.

Credits

Publisher

David Dwyer

Associate Publisher

Stephanie Wall

Editor in Chief

Chris Nelson

Production Manager

Gina Kanouse

Senior Product Marketing Manager

Tammy Detrich

Publicity Manager

Susan Nixon

Senior Development Editor

Lisa Thibault

Project Editor

Jake McFarland

Copy Editor

Jill Batistick

Indexer

Lisa Stumpf

Proofreader

Jessica McCarty

Composition

Wil Cruz

Manufacturing Coordinator

Dan Uhrig

Interior Designer

Aren Howell

Cover Designer

Alan Clements

Dedication

In loving memory of my grandfather, Harold Paul Thurow, and my father-in-law, Richard Crowell.