- Keyword
-
A single word typed into a search engine query. Also a single word that accurately describes the contents of a single web page or web site. -
- Keyword buy
-
A term used in search engine advertising in which advertisements appear when a keyword or set of keywords is typed into a search query. -
- Keyword density
-
A measure of the number of times keywords occur within a web page's text divided by the total number of words on a web page. Search engines have unique algorithms for calculating keyword density. -
- Keyword domain name
-
A domain name that contains one or more keywords. -
- Keyword phrase
-
A set of words typed into a search engine query. Also a set of words that accurately describes the contents of a single web page or web site. -
- Keyword prominence
-
Refers to how "high up" on a web page a keyword appears. Generally, if keywords are visible on the first screen on a web page without site visitors having to scroll, the words are said to have high keyword prominence. -
- Keyword proximity
-
Refers to how close keywords are to each other on web pages. -
- Keyword stacking
-
Placing gibberish sentences and phrases on a web page in order to artificially boost keyword density, keyword prominence, and keyword proximity. Keyword stacking often occurs in title tags, meta tags, and invisible text. -
- Keyword stuffing
-
Placing gibberish sentences and phrases inside graphic images or CSS layers . Often has the same meaning as keyword stacking . -
|